Vitamin E - Aloe Vera - Almond Oil are added to our original shampoo formulation to moisturize and aid in the healing and restoration of damaged dry hair. These ingredients help to add back some of the natural oils that have been lost along the way for those who have colored, permed, or otherwise damaged their hair. This bar of shampoo is also great for cold winter climates. where through lack of humidity everything dries out. It has a sentimental earthy fragrance that is reminiscent of times gone by.